This project involved the creation of a fully responsive website using freshly created brand guidelines
ROLE: LEAD DESIGNER
ISBA is the only trade body for advertisers in the UK, representing over 450 brands. Their main goal was to design and build a new mobile responsive website. The problem with their existing site, was users didn't know who ISBA were and what they actually did. Using the freshly created brand guidelines and working closely along side the lead UX we followed a collaborative design process, with research, conceptual thinking, user testing and lo/hi fi prototyping and finished designs in Marvel. Users reacted well to the new look and feel stating it felt clean, trustworthy and a huge improvement. The site is now live here.