Work - ISBA

ISBA - The voice of British Advertisers

 
ISBA-Logo.png
 
 
 

This project involved the creation of a fully responsive website using freshly created brand guidelines

 
Finished Home and Content pages for Desktop.

Finished Home and Content pages for Desktop.

 

CLIENT: ISBA
ROLE: LEAD DESIGNER

ISBA is the only trade body for advertisers in the UK, representing over 450 brands. Their main goal was to design and build a new mobile responsive website. The problem with their existing site, was users didn't know who ISBA were and what they actually did. Using the freshly created brand guidelines and working closely along side the lead UX we followed a collaborative design process, with research, conceptual thinking, user testing and lo/hi fi prototyping and finished designs in Marvel. Users reacted well to the new look and feel stating it felt clean, trustworthy and a huge improvement. The site is now live here.

 
Desktop black/white prototype for home page, content page and events/booking service page.

Desktop black/white prototype for home page, content page and events/booking service page.

 
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Several visual conceptual ideas were presented back to the client

Several visual conceptual ideas were presented back to the client

News, Knowledge Base and Events page designs for Desktop.

News, Knowledge Base and Events page designs for Desktop.

Finished mobile screens showcasing the home page, footer design and a content area.

Finished mobile screens showcasing the home page, footer design and a content area.