Work - NFER

National Foundation for Educational Research

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NFER required a new website that was fresh, contemporary and engaging, that would encourage users to spend more time on the site

 
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CLIENT: NFER
ROLE: LEAD DESIGNER

NFER is registered charity that provides research and related services that improve education. As the UK’s leading independent provider of education research, they felt their current website was out of date in terms of usability, device compatibility and design. They required something fresh, contemporary and engaging, that would encourage users to spend more time on the site, visit more regularly and allow users to purchase directly from the website.

Using the freshly created brand guidelines and working closely along side the lead UX we followed a collaborative design process, with research, three different conceptual designs, user testing and lo/hi fi prototyping and finished designs in Marvel. The site is now live here

 
Part of NFER site map.

Part of NFER site map.

Desktop black/white prototype for multiple pages.

Desktop black/white prototype for multiple pages.

 
I designed a home page and content page for each of the three visual styles to present back to the client.

I designed a home page and content page for each of the three visual styles to present back to the client.

Basic Brand board for NFER, showcasing colour palette and font choices.

Basic Brand board for NFER, showcasing colour palette and font choices.

Concept 1 - FRESH GEOMETRICS  Playing it safe, on brand. Bold, authoritative, confident, minimalist, high contrasting, overlays and geometric.

Concept 1 - FRESH GEOMETRICS
Playing it safe, on brand. Bold, authoritative, confident, minimalist, high contrasting, overlays and geometric.

Concept 2 - FEELIN’ LIVELY  Using the brighter accent of the secondary colour palette. Modern, playful, lively, and something a little bit out of the square.

Concept 2 - FEELIN’ LIVELY
Using the brighter accent of the secondary colour palette. Modern, playful, lively, and something a little bit out of the square.

Concept 3 - NEW KID ON THE BLOCK  Highly photographic with big blocks of colour. Forward thinking and making a statement. Some use of the secondary lime green for emphasis.

Concept 3 - NEW KID ON THE BLOCK
Highly photographic with big blocks of colour. Forward thinking and making a statement. Some use of the secondary lime green for emphasis.

 
 
Finished Mobile screens for Home, a content page, and an example of the sign up form.

Finished Mobile screens for Home, a content page, and an example of the sign up form.