Work - Project Living NatWest
Project Living with NatWest
This project involved creating a series every day financial products, that were tested with actual customers in NatWest branches across east London. The design wasn’t just about ux/ui, but also a full scale in branch exhibition.
ROLE: CREATIVE LEAD, UI/UX DESIGNER
The primary theme of this campaign was ‘less about banking, more about living’. The aim was to represent different life experiences and scenarios consumers may need financial assistance with. This was achieved with a simple, cartoon style, monochromatic artwork exhibition implemented into several East London Natwest Branches.
The exhibition was combined with a launch of a series of new mobile apps for Natwest, HomeMove, Manage Money and Spenderama. The HomeMove app for first time buyers was launched on Apple store, October 2015, with the sole aim to guide users through the process of buying their first home and beyond. The design maintains Natwest colours and is enhanced with fresh photography and UX features.
Featured in Computerweekly.com, Creative Blog, Design Boom, Marketing Magazine, Prote.in and The Drum.