Work - Two Fly Femme

Two Fly Femme

 
Finished logo in full.

Finished logo in full.

 

Full scale brand project for a seriously fly Ecomm store to be launched this summer

 

CLIENT: TWO FLY FEMME
ROLE: BRAND DESIGNER

Two Fly Femme is a soon to be launched e-commerce platform started by two strong, cool women who travel regularly seeking out unique eclectic one off pieces to wear or for the home. They’re about connecting with other cultures and wanting to share the experience with those less fortunate to travel. TFF approached me to lead their branding which needed to be personable, relatable, conscious, ethical and cool. I achieved this through play with type, subtle movement in the T and F’s, and a diverse, unique colour palette. I also created an illustration of the two founders, representing youthfulness, and their global trendy style. 

 
 
Logo in condensed format “TFF”.

Logo in condensed format “TFF”.

 
 
Colour Palette@2x.png
 
Illustration of the two founders.

Illustration of the two founders.

 
Brand pattern - the paint stroke, representing from A to B, like a traveller.

Brand pattern - the paint stroke, representing from A to B, like a traveller.

 
 
Two Fly Femme Business Card style 1.

Two Fly Femme Business Card style 1.

 
Two Fly Femme finished Brand board.

Two Fly Femme finished Brand board.

 
Two Fly Femme Business card style 2.

Two Fly Femme Business card style 2.

 
 
Illustration animation to explore the colours in different arrangements.

Illustration animation to explore the colours in different arrangements.

 
 
 
Stickers to placed on the two tissue paper.

Stickers to placed on the two tissue paper.

 
Two Fly Femme Thank You cards to be given to each customer when they make a purchase through the site.

Two Fly Femme Thank You cards to be given to each customer when they make a purchase through the site.