Work - Two Fly Femme
Two Fly Femme
Full scale brand project for a seriously fly Ecomm store to be launched this summer
CLIENT: TWO FLY FEMME
ROLE: BRAND DESIGNER
Two Fly Femme is a soon to be launched e-commerce platform started by two strong, cool women who travel regularly seeking out unique eclectic one off pieces to wear or for the home. They’re about connecting with other cultures and wanting to share the experience with those less fortunate to travel. TFF approached me to lead their branding which needed to be personable, relatable, conscious, ethical and cool. I achieved this through play with type, subtle movement in the T and F’s, and a diverse, unique colour palette. I also created an illustration of the two founders, representing youthfulness, and their global trendy style.